The Export Promotion Mission (EPM) is the Government of India's umbrella scheme to widen and de-risk the country's export base, launched in response to global tariff volatility and India's reliance on a narrow set of export markets.

Basic Details

Launched and Implemented by: Department of Commerce, Ministry of Commerce and Industry, with the Directorate General of Foreign Trade (DGFT) as the implementing agency.
Approved by Cabinet: 12 November 2025.
Type of Scheme: Central Sector Scheme.
Duration: FY 2025-26 to FY 2030-31.
Financial Outlay: ₹25,060 crore.
Beneficiaries: MSMEs, first-time exporters, and labour-intensive sectors — textiles, leather, gems and jewellery, engineering goods, and marine products.

Aim and Objectives

To consolidate India's fragmented export-support schemes into a single, outcome-based mechanism that can adapt to changing global tariff conditions.
To reduce the cost and improve the availability of trade finance for MSME exporters.
To lower compliance costs and strengthen the quality, branding, and packaging of Indian export products.
To reduce the logistical disadvantages faced by exporters, particularly in labour-intensive sectors, in reaching global markets.

Key Features

NIRYAT PROTSAHAN: Provides MSMEs with affordable trade finance through interest subvention, export factoring, collateral guarantees, and credit cards for e-commerce exporters.
NIRYAT DISHA: Supports export quality and regulatory compliance, along with assistance for international branding, packaging, and participation in trade fairs.
Sector Focus: Prioritises labour-intensive and MSME-heavy sectors such as textiles, leather, gems and jewellery, engineering goods, and marine products.
Adaptive Design: Structured as an outcome-based mechanism that can respond to evolving global trade conditions, including tariff shocks from major partners, rather than as a fixed one-time scheme.

Significance

Response to Tariff Shocks: The scheme gives Indian exporters a cushion against sudden tariff increases by major partners, such as the US's Section 301 duties on Indian goods.
MSME Inclusion: By targeting first-time and small exporters specifically, it aims to widen India's exporter base beyond large, established firms that already have financing access.
Market Diversification: Complements trade agreements such as the UK CETA and the Oman CEPA in reducing India's reliance on any single export destination.